New Unites ASCO and Numatics Product Lines with Best-Practice Online User Experience

​Florham Park, New Jersey, U.S.A., February 23, 2016 —ASCO, the world’s leading provider of comprehensive fluid automation solutions, has introduced a new website,, that brings together the company’s ASCO and Numatics product lines in a single, easy to use on-line environment. The site features an enhanced visitor experience with robust search capability.

“ASCO is providing its customers with the best digital user experience in the industry,” said Robert W. Kemple, Jr., executive vice president, sales and marketing – Americas, ASCO. “We have utilized extensive user research to identify preferences for quickly navigating and searching our comprehensive portfolio of over 50,000 flow control and pneumatic products. Advanced digital technologies were incorporated to make it fast and easy to select, configure, and buy ASCO’s ultra-reliable fluid automation solutions,” said Kemple.

The new site includes the following features and best practices:

  • Highly intuitive user interface with mega menus makes navigation quicker and simpler from anywhere on the site
  • Dynamic product selector with enhanced search facilitates product selection
  • Product information, technical specifications, 3D CAD/CAM drawings, literature, configuration, and ordering are integrated on a single, easy-to-use page
  • Expanded industry section offers rich content on application-specific literature and animations, technical support, and customer success stories
  • Online customer service and chat provide answers in seconds, plus product review functionality consolidates the company’s North American websites:,, and ASCO’s European and Asian sites will be integrated with in the future so all global users will receive a unified digital experience.

“Our new website helps deliver the reliability, speed, and technical expertise of the ASCO brand promise,” said Kemple. “It permits our customers to rapidly find and purchase our fluid automation solutions — right now.”

About ASCO

ASCO, an Emerson company, offers comprehensive solutions of fluid automation products for a broad range of process and manufacturing industry applications. The company’s global scale increases speed to market, its deep expertise across applications transforms ideas into measurable outcomes, and its people create solutions that maximize efficiencies and optimize customer applications. ASCO’s fluid control and pneumatic product lines include a full range of solenoid valves, angle body piston valves, valve manifolds, cylinders, filters, regulators, lubricators and a complete range of accessories. For more information, visit

About Emerson

Emerson (NYSE: EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets around the world.  The company is comprised of five business segments: Process Management, Industrial Automation, Network Power, Climate Technologies, and Commercial & Residential Solutions. Sales in fiscal 2015 were $22.3 billion.  For more information, visit